Is Tailwind Really the Magical Solution for Pinterest?
You’ve probably read many articles about how Tailwind is the magical solution to mastering Pinterest. But is it really that magical? I’ve started using Tailwind in mid December 2017. And now, two months later, I’ve come to a point where I know how to use it in a way that works for me. With that, I’ve also learned how not to use it. Because Tailwind is not as easy to use, nor as powerful in Pinterest as some people claim. I will go over the things you can do with Tailwind, what its most powerful features are and how you might be using it wrong.
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Does Tailwind Improve your Pinterest Reach?
Yes, it most certainly does, for me it improved my reach from around 3,300 viewers on 16 December to almost 50,000 on 3 February. Now as you can see in the graph below, that growth was not only due to using Tailwind. I also used a Pinterest strategy where I manually pinned every single day. But the day before I started doing that on top of using Tailwind, I had a reach of over 20,000. Which is a lot, considering that I only had about 65 followers at the time. So I could say that Tailwind grew my reach from 3k to over 20k.
The Importance of Group Boards
What this graph also shows, is that it wasn’t until I started using Tailwind correctly, that my reach really got a boost. But what do I mean with using Tailwind correctly? Well, the best way to use Tailwind is to not only repin other people’s content to your own boards. But to actually pin your own pins to different group boards. Why is this so important? Well, you can only grow you reach, if you can find a new audience. And the perfect way to find new people who might be interested in your pins, is posting your content to group boards.
And Tailwind just happens to have a great feature to make pinning to group boards easier. This feature is the ability to make Board Lists. This makes is possible for you to group your group boards together by subject or theme. And it allows you to add your pin to all these group boards in one go. The only thing left to do, is to use the interval feature. This feature makes sure that your pin is posted to the different group boards at different times. And that way you don’t spam one pin on all of your group boards in one day.
Are Tailwind Tribes The Key?
By now, you’ve probably heard of Tailwind Tribes. It is one of the features of Tailwind that many people find the most valuable. And it can be, but it isn’t always. Because it is not that easy to find good Tailwind Tribes. When you use the ‘Find a Tribe’ option in Tailwind, it will show you what they think are the most powerful Tribes. But in reality they aren’t. On top of that, you can only access 5 Tribes with the basic plan, which isn’t a lot. And it depends on your niche, whether there are actual any good Tribes out there for you.
For example, I blog about being ill from time to time. And there is a Tailwind Tribe that centers around this topic. But it isn’t a powerful Tribe. It doesn’t many members, nor a great repin rate. Yet, I’m still in it, because I think it is important to support my fellow bloggers. But for the quality of the Tribe, I wouldn’t do it.
Sadly enough, it is exactly the repin rate and the reshare rate that really matter, when it come to Tribe quality. And that is exactly the thing that you can’t see beforehand. Unless you have an invitation, and even than, what is considered a good repin to reshare rate? I didn’t realize the importance of these numbers for quite some time. It took me about a month to realize that the 5 Tribes I was in, weren’t really helping me at all. Luckily I took the time to find new ones. I did this with a spreadsheet and a bit of math. But I changed to a few new ones, that do actually generate some new traffic.
So are Tailwind Tribes worth it? Not necessarily. They only are, if you spend the time and energy to find some really great ones.
A feature that I think is not appreciated enough in the Tailwind community is the ‘Board Insights‘ feature. It is a great tool to find your best performing boards. Not only for your own personal boards, but more importantly it can show you the quality of your group boards. This can help you to eliminate certain group boards from your profile, and to use strong ones more often. I think it really contributes to finding your own Pinterest strategy that works for you. Because these board insights may differ from person to person.
Boards Insights also helps me in finding great pins to repin from those boards. Because that is something that you can lose track of when you use Tailwind. You can never forget that the power of group boards lies in its members repinning content from it as well as pinning to it. So you should remember to go to your group boards once or a week and manually repin some content from it. Otherwise you are basically ruining the power of your own group boards.
How Long Does It Take To Schedule?
This is another one of those things that I have read many weird claims about. Some say they pin about 100 pins a day using Tailwind. And schedule them for a week in less than 30 minutes. I have often wondered how they do that. Because I spend about 1-2 hours twice a week to schedule all my pins via Tailwind, and I only schedule in 20 pins a day.
So I have come to the conclusion that these people either have no sense of time. Or they have amazing internet speed, and consistently find amazing content. Because I think it is really important to only pin good content. You don’t want content that is irrelevant to your niche, or that is just plain bad. For example pins that lead to articles of less than 100 words with bad pictures and just overall bad content. Or even worse, pins that link to ads.
To make sure that I pin relatively good content. I mainly use the Tailwind Tribes, but I also use my group boards to find pins to schedule. Another great place to find great content is the Popular section of Pinterest. But I do have to say that the Tailwind plugin can be a bit slow and sluggish when you use it. This combined with my lack of patience, I choose to schedule twice a week, to prevent myself from getting too frustrated with it.
Another thing that slows down the scheduling for me, is that I try to find a certain amount of pins for each of my boards. For example a minimum of 5 pins for each of my personal boards, and then more for my more popular boards. For example I pin about 30 pins a week to my Blogging board and to my Social Meda Strategy board. While I only pin about 10 a week to my Gift Ideas board.
So yes, Tailwind makes manual pinning less time consuming. But it doesn’t make it not time consuming at all.
The Importance of Manual Pinning
Perhaps the most important thing that I’ve learned in the last two months is that you can grow your reach and improve your Pinterest Profile with Tailwind. But you can make it even better by adding manual pinning to it. Now I’m not saying you should pin another 100 pins a day manually on top of your Tailwind pins. You should absolutely not do this. You’ll go crazy and run out of time and patience.
You can, however, decide to pin a few times a day on top of your Tailwind schedule. I do the following: I plan about 20 pins a day with Tailwind and then pin about 6 pins a day manually. This might seem like very little pins compared to what most people advise. But I think it works much better. At first I pinned about 50 pins a day with Tailwind when I started and didn’t pin manually at all. And you can see in the graph that it didn’t do a lot, this is around the first arrow point.
And I realized that it didn’t do much for me. So by the time I started pinning to my group boards with Tailwind, I also lowered my number of pins a day. At the second arrow in the graph, I was scheduling 30 pins a day. This I eventually lowered to 20 pins a day, which I think is my sweet spot. Lowering my amount of scheduled pins made sure that I found it manageable to actually find all the pins I wanted. And my profile would still be active enough.
You can also clearly see the importance of my manual pinning strategy in this graph. I started combining the 5 pins a day with a group board strategy I came up with, and very quickly I saw the results. Now I’m still testing and perfecting this strategy, so that hopefully in a couple of weeks I can share my strategy with you. My aim was to find a manual pinning strategy that was easy to oversee, and possible to do in just a few minutes once a day. So hopefully the growth that you see all the way at the end of the graph continues, and I will be able to help you find your perfect strategy as well. I must warn you that some math is involved. But luckily I’ve always loved a good puzzle!
So is Tailwind the magical solution everyone claims it to be? No. But is it useful? Definitely. I am still glad that I tried it and still use it. I do think that the 30 day trial (which is really a 100 pin trial) is just too short to really figure out if it is a good fit for you. So if you are thinking about signing up for the trial. I would suggest spreading it out over two months. Because there is actually no time limit. This way you can test out the Tribes feature a bit more. And you get to figure out if Tailwind is really for you. I think, that this will also insure that you can make a well informed decision on whether to go for it at the trial or not.
Do you want to find out if Tailwind can help you with your Pinterest marketing strategy? Then you can click here to start your free Tailwind Trial.
If you have any questions or comments, let me know down below. And I will be sure to answer you as soon as I can.
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